Product Code Database
December Bride is an American sitcom that aired on the CBS television network from 1954 to 1959. It was adapted from the original CBS radio network series of the same name that aired from June 1952 through September 1953.
First-run episodes of December Bride aired on television for 5 seasons (1954–1959), sponsored by General Foods' Maxwell House. During the first four seasons, the program was supplanted in the summer months by "summer replacement" series (such as Ethel and Albert), but in its final year, were shown in the same time slot during the summer hiatus.
Thanks in part to following I Love Lucy, December Bride had high ratings its first four seasons – #10 in 1954–1955, #6 in 1955–1956, #5 in 1956–1957 and #9 in 1957–1958. When CBS moved it to Thursdays in the fall of 1958, ratings fell dramatically, and the series was cancelled in 1959.
In 1960, a new series titled Pete and Gladys debuted, set around many of the same characters. This spinoff series focuses on Pete Porter and his wife, now visible and played by comedian Cara Williams. The December Bride character Hilda Crocker, played by Verna Felton, appears in 23 episodes of Pete and Gladys, which aired until 1962.
After production had ceased, CBS used repeat episodes of December Bride to fill slots in its prime-time programming. In July 1960, December Bride repeats filled the second half of the Friday 9 pm Eastern time slot vacated by Westinghouse Desilu Playhouse, running until the beginning of the fall schedule in 1960. The program served as a temporary replacement on Thursday nights in April 1961. December Bride repeats were shown on CBS as a daytime program from October 1959 to March 1961. The daytime reruns and an attempt to syndicate the show were ratings failures. His experience with December Bride encouraged CBS executive Michael Dann's use of "hammocking", framing a weak or new series between two established shows to improve its viewership.
|
|
